If you are new to the blogging world, you may think what does this even mean? Well, the SEO friendly URL structure means; the URL structure which contains key words that can help you improve your page rank higher.
Initially, the URL structure used to be non-SEO friendly. E.g.: http://www.infobeep.info/?p=100
Now, these days URL structure are SEO friendly. E.g.: http://www.infobeep.info/how-to-build-website/
It hasn’t been that long that WordPress have changed to SEO friendly URL’s. It was changed in WordPress 4.2, so if you have installed WordPress recently, you have this feature available.
Now, you may be wondering, how to change your link address or say Permalinks in WordPress. Firstly, you need to go to the Admin area, click on settings in the permalinks as shown in the picture below:
You may choose any of the option below as your requirement.
(note: when you change your permalink structure, you will lose all your previous social media share count and it risks your existing SEO ranking. So, think wisely and act accordingly.